Do You Mean Business?
First published in VS Magazine February 1990 Some people think that you just get an idea, a bank loan and then you are in business. This may be true for a few people, but for the majority of us it takes a little longer. Ade Sawyerr looks at the strategies that you need to apply when you say ‘I want to start a business, and mean it’. TO START • You need to have a sound idea of the product or service you want to supply. • There must be a viable market for which demand is likely to [...]